The Indian telenovela has become nothing short of a sensation. It is watched in Liberia with similar frenzy thanks to the marked presence of Multi TV digibox in Johnson Sirleaf’s country.
Already two cows have laid down their lives for ‘Kumkum Bhagya’. Well not really. It wasn’t out of their own free will. Yes.
But of course, the chief embodied the enthusiasm of his entire community’s love for the show when he brought the two huge beasts for the feast today.
Kumkum Bhagya is a Hindi-language Indian television soap opera. The series premiered on 15 April 2014 in India and hit Ghanaian shores last October 2015. The show is loosely based on the novel Sense and Sensibility by Jane Austen.
But how many Ghanaians have read Sense and Sensibility? And who is Jane Austen. Forget the English book. We are watching the twi version live with love from India.
The twi subtitles in Kumkum Bhagya means your grandmother does not need to rely on you to understand the soap opera. The innovation has proved a game-changer – a real game changer.
There is a shoe for it, according to reports and there is a rap song for it. An underestimated series has become a community sensation.
Adom TV hit a terribly overwhelming cord with its audience. If you are legally naughty, you could say Adom TV hit the G-spot of family entertainment.
It is not an exaggeration if you look at stats of audience share at 8:00-30 pm everyday.
So yes- numbers can be deceptive. But not the numbers at the Joy FM premises. One of the organizers told me, they are contemplating fixing in another canopy.
Taxis have been offloading packed passengers at the car park. Some from Kasoa in the Central region others from Nsawam in the Eastern region – some in Indian dresses.
An old woman donated a pig. Her husband has passed. And the widow had been sick for sometime and pretty much stuck in bed until a digi box was installed in her home at Fosu in the Central region.
Switch on the channel to Adom TV and her road to recovery was complete. Her pig is ‘thank you’ to Kwasi Twum, CEO of Multi TV.
The hysteria about Kumkum Bhagya is shocking. New babies may be getting Indian names.
The aroma of khebab assaults your appetite under the tent. You stand the risk of walking home if you give in to the salivary glands asking you to buy one.
And common fruit juice assuming the new urban name – smoothies – churn inside the transparent containers.
Not too far off, the energy of a brass band forces a tap or two and a nod here and there. Suffice it to say ‘I got a feeling that this afternoon is gonna be a swell time’.
Source: Myjoyonline.com
I’m cured ‘Kumkum Bhagya’ – Widow confesses
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